Digital Media Buyer

Job Description

Job Overview

This role is responsible for creating, managing, and optimizing paid advertising campaigns across platforms like Google Ads and social media, requiring skills in market research, budget management, campaign analysis, and collaboration with creative teams to achieve advertising goals and drive business growth.

Job Responsibilities & Duties

• Campaign Strategy & Management: Develop and implement advertising strategies for campaigns across various digital channels, including Google Ads, Facebook Ads, and others.
• Market Research: Conduct market research to identify target audiences and advertising opportunities, ensuring campaigns are focused and effective.
• Campaign Optimization: Monitor campaign performance metrics, analyze data, and make data-driven decisions to optimize campaigns for better results.
• Budget Management: Oversee and manage advertising budgets, ensuring resources are allocated efficiently and effectively to meet campaign goals.
• Creative & Content Collaboration: Work with creative, content, and product teams to ensure advertising messaging is cohesive, on-brand, and effective.
• Reporting & Analysis: Track key performance indicators (KPIs), analyze results, and provide actionable insights and reports to leadership.
• Platform Expertise: Demonstrate proficiency in using and managing advertising platforms like Google Ads and Google Analytics.

Job Requirement

• Education: Bachelor Degree in Marketing, IT, Medias, Film, Video Editing, or related field.
• Technical Skills: Deep understanding of digital advertising platforms (e.g., Google Ads, social media ad platforms) and analytics tools.
• Analytical Thinking: Ability to analyze complex data, identify trends, and make quick, informed decisions to optimize campaigns.
• Strategic Thinking: Develop effective advertising strategies that align with business goals.
• Communication: Excellent communication skills to collaborate with cross-functional team sand present campaign results.
• Budgeting: Ability to manage and control advertising budgets effectively.
• Creativity: A creative mindset to develop compelling ad copy and innovative campaign ideas.
• Adaptability: Ability to work in a dynamic environment and stay up-to-date with theconstantly evolving digital advertising landscape.