Brand Manager

Job Description

Summary of Position:
This Brand Manager Position is to control and promote Brand Equity high efficiency of planning and execution related to Brand Functioning.

Duties and Responsibilities:

• Plan and implement various marketing projects and activities for assigned brand.
• Implement marketing plans within allocated brand budget and provide feedback to marketing manager on the execution of approved plans/activities.
• Monitor Brand health performance, i.e., track throughput sales, and revise brand plans, as appropriate
• Maintain close collaboration with brand’s promotion agency, advertising agency, and other cross-functional groups to establish short – and long-term brand performance goals and ensure successful plan development and execution.
• Work with relevant staff members to develop a comprehensive program to complement the activities of the sales teams and support the promotion of assigned brand(s) work with sales teams to identify, design and create selling tools.
• Coordinate with relevant operational personnel, i.e., sales. Corporate communications, Purchasing, finance, packaging, warehouse execution of promotion mechanics and logistics to ensure minimum disruption to work in progress via timely briefings and orderly execution and management.
• Coordinate the post-evaluation of marketing events and analyze available market and consumer research information and contribute to the development of the annual brand plan.
• Perform detailed business performance analysis of responsible brand(s) as well as competitive products, summarize performance trends, identify key drivers, and formulate action plans, as appropriate.

Key Measurement Areas:

• Monthly Report of Overall Cost Analysis.
• Activities Bases.
• Budget Controlling and Monitoring.
• Competitor Movement.

Profile and Qualifications:

• Bachelor Degree in field of Business, Economic, and equivalent degree.
• 3 to 5 years of brand marketing experience with all exposure elements in the marketing mix.
• Knowledge of Computer – MS Office.
• Good command of spoken and written English.
• Experience in brand development.
• Superior communication skills; excellent verbal and presentation skills.
• Strong interpersonal skills with a focus on teamwork.
• Ability to communicate and work with a variety of personalities.
• Self-motivated and proactive professional.
• Create and an eye for detail.
• Flexibility and adaptability.
• Result-oriented and meeting datelines.
• Other requirement assigned by management.